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15 Reasons Google Ads Are Not Showing & How to Fix the Issues

Google Ads is one of the most popular online advertising platforms, allowing businesses to promote their products and services to a wide audience. However, there may be instances when your ads are not showing up as expected, resulting in missed opportunities and potential revenue loss. In this article, we will explore 15 common reasons why Google Ads might not be showing and provide solutions to fix these issues.

Reasons Google Ads Are Not Showing

1. Low Ad Rank:

Your ad’s position in the search results is determined by its Ad Rank, which is based on factors like bid amount, ad quality, and expected click-through rate (CTR). If your Ad Rank is low, your ads may not show. To improve your Ad Rank, consider increasing your bids, optimizing your ad quality, and enhancing your landing page experience.

Google Reference: Improving your ad’s position

2. Low Quality Score:

Google assigns a Quality Score to each keyword in your account, based on its relevance and expected performance. If your keywords have low Quality Scores, your ads may not show. Improve your Quality Score by creating highly relevant ad text, using targeted landing pages, and ensuring a strong keyword-ad-landing page alignment.

Google Reference: Understanding Quality Score

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Google’s Ad Serving Troubleshooter

3. Ad Scheduling:

Your ads may not show if you have specific ad scheduling settings that restrict their visibility during certain times or days. Check your ad scheduling settings and make sure they align with your advertising goals.

Google Reference: Edit your ad schedules

4. Budget Constraints:

If your daily budget is exhausted, your ads may stop showing for the rest of the day. Consider increasing your budget or adjusting your bidding strategy to ensure your ads have a higher chance of appearing throughout the day.

Google Reference: Budget and bidding

5. Low Ad Rank Threshold:

Google Ads allows advertisers to set a minimum Ad Rank threshold. If your ad’s rank falls below this threshold, your ads won’t show. Review your Ad Rank threshold and adjust it if necessary.

Google Reference: About Ad Rank thresholds

6. Ad Approval:

Google Ads has policies in place to ensure the ads shown are relevant and meet certain criteria. If your ads violate these policies, they may be disapproved or temporarily suspended. Review your ad’s status and ensure compliance with Google Ads policies.

Google Reference: Fix a disapproved ad

7. Low Search Volume:

If your targeted keywords have extremely low search volume, Google may not display your ads frequently or at all. Consider expanding your keyword list or targeting more popular search terms.

Google Reference: Keyword Planner

8. Geographical Targeting:

If you have set specific geographic targeting and your ads are not showing, it could be due to limited reach in those areas. Check your location settings and consider expanding your targeting to reach a broader audience.

Google Reference: Choose your target locations

9. Low Ad Rank in Display Network:

When running ads on the Google Display Network, a low Ad Rank can result in limited ad visibility. Focus on improving your ad quality, relevance, and bidding strategy to increase your Ad Rank on the Display Network.

Google Reference: Improve your ad quality

10. Ad Blockers:

Ad blockers are browser extensions or software that block ads from being displayed. If your target audience is using ad blockers, your ads might not show to them. Unfortunately, there is no direct fix for this issue. However, you can explore alternative advertising channels or try reaching your audience through other platforms.

Google Reference: Understanding ad blockers

11 Exclusion Settings:

If you have inadvertently excluded specific targeting options, such as certain keywords, placements, or audiences, your ads may not show where you intend them to. Double-check your exclusion settings and adjust them accordingly.

Google Reference: Exclude specific targeting options

12 Ad Delivery Method:

Google Ads offers two delivery methods: Standard and Accelerated. If you have selected the Accelerated delivery method, your ads may not show evenly throughout the day, potentially leading to early exhaustion of your budget. Consider switching to the Standard delivery method to ensure consistent ad display.

Google Reference: Choose an ad delivery method

13 Ad Rank Thresholds in Display Network:

Similar to Ad Rank thresholds for search ads, Google Ads also allows setting minimum Ad Rank thresholds for the Display Network. If your ad’s rank falls below this threshold, it may not show. Review and adjust your Ad Rank thresholds for the Display Network if necessary.

Google Reference: Ad Rank thresholds for Display Network

14 Ad Format Incompatibility:

Certain ad formats may not be compatible with specific devices or placements. If you have selected an incompatible ad format, your ads may not show on certain platforms or placements. Review your ad format choices and ensure they are suitable for your target audience and advertising goals.

Google Reference: Supported ad formats

15 Technical Issues:

Occasionally, technical issues within the Google Ads platform can cause ad display problems. Check the Google Ads Help Center or the Google Ads Status Dashboard for any known technical issues or system outages. If you suspect a technical issue, reach out to Google Ads support for assistance.

Google Reference: Google Ads Help Center

In conclusion, there can be several reasons why your Google Ads are not showing. By addressing the issues mentioned above and following the recommended fixes, you can increase the chances of your ads being displayed to your target audience, improving your overall advertising performance.

Note: The provided references are accurate as of the date of this article’s publication and may be subject to change. Please refer to the official Google Ads documentation for the most up-to-date information.